Moving Beyond Paid Advertising with Google Shadow
Paid advertising is the latest fad in the Internet marketing craze, and resources such as Google AdWords have taken this trend and used it to make a fortune. The question marketers should ask themselves, however, is why, when they have the extensive resources of the Internet at their disposal, are they paying to promote their site? The primary benefit of launching a virtual storefront is the ability to open and operate a business with less start-up cost; why sabotage that by spending a small fortune for marketing?
With Google Shadow, business owners can learn how to circumvent paid advertising and grow their business without blowing an obscene amount of their marketing budget on campaigns that may or may not yield results. Consider this: When an advertisement is launched on AdWords its ranking in the index is determined by the price that the advertiser is willing to pay per click. These ads may be clicked hundreds of times without ever producing a sale, resulting in hundreds of marketing dollars essentially going up in flames. On the other hand, by forgoing the temptation of Sponsored Search campaigns and utilizing the various search engine optimization techniques taught within the pages of Google Shadow to promote their products and services business owners can store their capital away for more productive uses while at the same time maximizing their exposure in the global market.
Unlike many of the writers of search engine optimization programs, the creator of Google Shadow has had the opportunity to practice what he preaches. Each of the techniques he teaches have been tried in real world marketing situations and found to be successful, sparing businesses the fate of paying a ridiculous sum of money for a marketing program only to discover that it has never been tested and therefore does not work. After reading Google Shadow business owners, professional marketers and site administrators will know how to orient site content to generate maximum leads via the major search engines, gather fresh, up-to-date information on their market and turn it into a quality SEO article, transform their site from an ordinary website into the Grand Central Station of information on their particular niche and create a site structure that is guaranteed to turn one-time visitors into repeat customers.
Most importantly, Google Shadow teaches methods that will help advertisers escape the traps laid by paid advertising campaigns. Inside, readers will find no-cost link building techniques that work, as well as ways to develop a mini-site that will allow them to completely bypass tools such as AdWords when they are promoting their products. Over 500 article directories that will maximize the exposure their site content are included in the resources section at no extra charge, and tools for breaking the exclusivity of niche markets are discussed at length.
A warning for first time business owners: Google Shadow was written for those individuals who already have some experience in the areas of site building and Internet marketing. Anyone unfamiliar with such concepts as market targeting, meta tags and search engine optimization would be well advised to do a bit of reading before making an investment in the book.
